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10 power tips on increasing sales from social media

Have you set-up your Facebook business page, Pinterest, Twitter, You Tube and Instagram accounts? What next? Are you using them to grow sales or simply become another face in a crowded room? In this blog we will help you uncover some tips to improve your ecommerce via social media.

Make it easy to buy from your social channels

Turn browsers into buyers by getting your audience a step closer to buying. In Facebook, set up an e-store (requires some development, but it’s very effective on retailers!). Use the ‘buy’ buttons on Facebook, Instagram and Pinterest

Get native chat

The ‘right-here, right-now’ modern consumers want instant answers. They’re not ones to wait overnight for your email responses. So brands have moved to native chatting – or conversational e-commerce, which uses the messaging services

Use live videos

Show the action as it happens. Live videos are a great way to build brand awareness and create a community. And as engagement statistics around video posts continue to shoot through the roof, live videos have become an affordable and easy way to create content.

Converse and engage

Now that you know where you want to go, start conversing online. While social media forms an important part of the consumer purchase cycle, your customers are not here with the intent to buy. Share and be helpful;

Set clear goals and objectives

If you want to get anywhere with your social channels, be very clear on what you want and set measurable goals accordingly. Your objectives could be to get more followers or fans, increase traffic from social channels to website or have a better ratio of visitors to conversions from social.