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Converse and engage

Now that you know where you want to go, start conversing online. While social media forms an important part of the consumer purchase cycle, your customers are not here with the intent to buy. Share and be helpful; don’t push a sale down their throat at every opportunity if you want to fans to stick and become paying customers.

Interact with your followers; thank them for positive feedback, participate in discussions and show then you’re interested in serving their needs. Another good way to engage and find communities is by joining relevant groups. Social influencers – people with large fan following – are gold mines; engage them and use them to spread your message. Making advocates out of influencers is a very important part of any social media strategy, particularly online retailers.