Heard of UGC? User Generated Content is no longer a buzzword; it’s essential. It is content that is created and shared by your fans, followers, and customers on social platforms, either spontaneously or through contests or giveaways. Some data shows that consumers who come across UGC are 97% more likely to convert than those who don’t!
Using authentic visuals will demonstrate social proof, drive high-intent users from social channels to product pages, increase on-site conversions and improve ad performance.
Reviews are another form of UGC and absolutely integral in creating an online reputation for your brand. Encourage and harness them to lure new customers.