Show the action as it happens. Live videos are a great way to build brand awareness and create a community. And as engagement statistics around video posts continue to shoot through the roof, live videos have become an affordable and easy way to create content. They are perfect for real-time conversations about industry news, trends and behind-the-scenes.
They’re also great to improve your organic reach as every time a video is created, a notification is sent to all your followers. The same can’t be said for every post you create.