Using high-conversion keywords on your page and in your posts t increase their visibility in search and thereby enable you to reach an even larger audience than your direct followers.
Social is all about here and now. When posting, be relevant by talking about seasonal issues, products and trends. If there is a big event happening in your location, use that as a hook in posts.
Turn browsers into buyers by getting your audience a step closer to buying. In Facebook, set up an e-store (requires some development, but it’s very effective on retailers!). Use the ‘buy’ buttons on Facebook, Instagram and Pinterest
Show the action as it happens. Live videos are a great way to build brand awareness and create a community. And as engagement statistics around video posts continue to shoot through the roof, live videos have become an affordable and easy way to create content.
If you want to get anywhere with your social channels, be very clear on what you want and set measurable goals accordingly. Your objectives could be to get more followers or fans, increase traffic from social channels to website or have a better ratio of visitors to conversions from social.