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Using high-conversion keywords on your page and in your posts t increase their visibility in search and thereby enable you to reach an even larger audience than your direct followers.

There is no denying the importance of visuals in making an impact on social channels. But everyday brand or stick images are not too great in stirring social users into action. They need more authentic and well-crafted visuals.

Social is all about here and now. When posting, be relevant by talking about seasonal issues, products and trends. If there is a big event happening in your location, use that as a hook in posts.

Heard of UGC? User Generated Content is no longer a buzzword; it’s essential. It is content that is created and shared by your fans, followers, and customers on social platforms, either spontaneously or through contests or giveaways.

Monitor conversations about your business, industry and competitors. It sounds more complicated than it is; with a bunch of easy to use listening tools like Hootsuite, SproutSocial, TweetReach, Social Mention, Klout and more

Turn browsers into buyers by getting your audience a step closer to buying. In Facebook, set up an e-store (requires some development, but it’s very effective on retailers!). Use the ‘buy’ buttons on Facebook, Instagram and Pinterest

The ‘right-here, right-now’ modern consumers want instant answers. They’re not ones to wait overnight for your email responses. So brands have moved to native chatting – or conversational e-commerce, which uses the messaging services

Show the action as it happens. Live videos are a great way to build brand awareness and create a community. And as engagement statistics around video posts continue to shoot through the roof, live videos have become an affordable and easy way to create content.

Now that you know where you want to go, start conversing online. While social media forms an important part of the consumer purchase cycle, your customers are not here with the intent to buy. Share and be helpful;