Covid-19
- May 11, 2020
Resilient Marketing in Times of Disruption
Metrics Media is a 12-week focused programme to support you through challenging times, designed to deliver results, and priced accordingly. By application.
What do I get?
- A senior tech marketer with 15+ years’ experience for 12 weeks
- Online discovery interviews with two Virtual CMOs to build your SMART plan
- 5 hours a week to work with your sales lead, coach your team and deliver on your SMART plan
- A weekly review to respond to change
- Subsidy for Metrics Media may be available on the Regional Business Partner Network
Digital Transformation Programme
We’ll help you use digital marketing to minimise the impact of COVID19 and leverage online channels to find opportunities for revenue maintenance (short term) and growth (long term). We help shape their digital strategy to engage/ re-engage customers, sell products online and know which tools are best suited to enable their digital transformation. Our training involves four key areas:
- Understanding the digital opportunity: Why and how you need to adapt to meet the needs of a growing online customer? How do you get their attention?
- The competition: Discover what your new competitor set looks like? How do these competitors operate digitally?
- How to digitise: You understand the opportunity and what your competitors are doing in this space. Now, it is time to identify tools that will set you up for digital success.
- Develop a roadmap: In this step you will build a service proposition that is suited for online engagement. Using the right tools, you will begin your digital transformation.
Programme delivery and format:
The training can be one-on-one or small group with our experienced team. It can be delivered online or face-to-face (practicing health and safety guidelines).
Website Audit & Revamp
The world has changed dramatically. Are you ready to evolve your website to match this changed environment? How can you best use this shopfront to go further and make the inroads when other channels are closing off?
Our Website Audit & Revamp programme helps you understand your business and its evolved needs better, and helps you understand where your website fits in this journey. We’ll identify gaps and opportunities, then equip you with technology choices to simplify tasks, reduce cost and meet demand.
Programme delivery and format:
At the end of this programme, you will have a better understanding of your digital audience and their requirements from your website, a wireframe for your site, technology choices to ensure digital success and growth, storyboard and content strategy framework, and a digital marketing outline.
Digital Optimisation 1-0-1
Categories: Digital Enablement, Marketing
If you understand digital marketing basics but need a consultation on optimisation to improve digital conversions, this is your gig!
This specially designed Optimisation 1-0-1 workshop works with you on:
- Data analysis: Uncovering and understanding your data. Following an audit format, we form key consumer journeys led by your analytics. We will look at your key digital marketing channels such as Google and social media.
- Market insights: Things have certainly changed. Let’s together find how different buying behaviour is on your segment.
- Conversion opportunities: Layering data with insights, we’ll find opportunities to increase inquiries. This could be revisiting your creative, media buy or landing experience.
Programme delivery and format:
At the end of this session, you will have practical tips on how you can improve leads for your business via online channels. The training can be done virtually for up to eight team members. It requires prep by our team (looking into your data) followed by the steps above. Total time required would be 2 days followed by a 6 hour workshop with you on above as a whiteboarding session.
Social Media Management
Categories: Digital Enablement, Marketing, COVID-19 Support
Which social channel is right for your business? How do you grow your fanbase? How can social media help you grow business? In these trying times, how can social media come to your aid? The team at Metrics Media empowers you to make more informed choices on social media, craft an effective strategy for each relevant social channel and helps you understand how this all fits into your marketing strategy. At the end of this process, you will:
- Have an overview of social media channels and which ones are right for you
- How to use data and insights to measure impact of social media channels – engagement and what this means
- How to optimise your existing social media channels
- Special segment on optimising and updating your Google My Business listing
- How to create a social media strategy
- Crafting a social media content calendar
- Tips and tricks on content creation for posts
- Top tools to enhance your social media presence
Programme delivery and format:
At the end of this programme, you will have a better understanding of the social media landscape and how your business best fits into this. You will go away with a framework to prepare an effective strategy and tools to help you implement this strategy and measure success from it.
COVID-19 Marketing
Categories: Digital Enablement, Marketing, COVID-19 Support
Unprecedented times like this require an agile approach to marketing and an out-of-the box thinking. We work with businesses, focusing on SMEs, to create an action plan to serve immediate business continuity needs and develop a long-term strategy that focuses on revenue growth and digital enablement (where applicable).
What we do?
- Advice and assistance to prioritise resources (budgets, people)
- Effective allocation/ re-allocation of marketing funds
- Marketing strategy – short and long-term
- Success measurement templates
- Ongoing advice and support
Programme delivery and format:
At the end of this programme, you will have an action plan to retain and grow your revenue. The training can be done virtually or face-to-face (depending on government health & safety guidelines).